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WEBSTER CAPITAL AND FIREMAN CAPITAL PARTNERS ACQUIRE A CONTROLLING INTEREST IN HUDSON JEANS

Boston, MA (March 24, 2009) – Webster Capital announces its investment in Hudson Jeans, the Los Angeles-based maker of premium denim in conjunction with Fireman Capital Partners, founded by former Reebok CEO Paul Fireman.

Founded in 2002, Hudson Jeans, with its Union Jack logo, has quickly developed into a market leader in the premium denim space and has become a must-have brand among fashion conscious women and celebrities. Hudson’s brand position and product offerings, coupled with its leading retailer relationships, uniquely position the company to expand its brand and market reach across the U.S. and global markets. Webster and Fireman are seeking to capitalize on Hudson’s business opportunity by providing the company access to a group of knowledgeable entrepreneurs and helping Hudson reach its full potential under the leadership of CEO Peter Kim. Since its debut, Hudson has quickly earned a reputation among celebrities, tastemakers and influential style-setters. Hudson can be found in some of Hollywood’s most desirable wardrobes, including: Gisele Bündchen, Rachel Bilson, Jessica Alba, Jessica Biel, Sienna Miller, Angelina Jolie, David Beckham, and Jude Law – to name a few. Hudson Jeans can be found in select department stores and premium boutiques in over 25 countries worldwide.

“Webster Capital invests in and acquires companies that have developed a strong brand, loyal customers, and have significant growth potential. We are delighted to be working with Fireman Capital Partners, Peter Kim and the entire Hudson management team,” said Donald Steiner, Managing Partner of Webster Capital.

“Hudson is founded on the principles of product that makes a difference and creates excitement. From the first time I met Peter Kim I knew he had a winner. In reaching out to potential strategic partners, such as Fireman and Webster, I knew Peter and his team had the right frame of mind”, said Fireman Chairman Paul Fireman. “Achieving the full potential for the Hudson business will require a great deal of thought and hard work. We look forward to being the partner the Hudson team expects us to be and enjoying success together.”

Hudson’s Founder and CEO, Peter Kim is quoted as saying: “From all the meetings and conversations we have had till this point I have felt a true alignment and connection with Fireman Capital Partners and Webster. I absolutely believe that our new partnership will help me realize my dreams and visions of what we all believe Hudson can become.”

About Fireman Capital Partners
Founded in 2008 Paul Fireman, Dan Fireman, and Andrew Spellman, Fireman Capital Partners is a private equity investor in consumer products, film and real estate sectors. FCP invests in projects that leverages on the firm's capital, expertise, and relationships. For additional information on Fireman Capital Partners please visit www.firemancapital.com.

About Hudson Jeans
Hudson Jeans are inspired by the idea that the right pair of jeans should be both flattering and lavishly comfortable, while naturally complimenting individuality and sense of style. Known for unparalleled fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket, Hudson Jeans has become a leading innovator in the premium denim market. Hudson delivers a product of uncompromising quality, value, and integrity in the tradition of fine British couture craftsmanship. Created from the best premium denim from the finest mills in Europe, all Hudson products are hand finished and tailored to be truly one-of-a-kind pieces. For additional information on Hudson please visit www.hudsonjeans.com.

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